Behind the Brand

If you’re seeing Wolfe Co. for the first time, like most people, you might be thinking, “What’s the point?”  At the beginning of this venture, I asked myself the very same question.  

There are so many clothing brands out there already, and I never imagined that this would be the direction my journey would take.  But the brand is about far more than just the clothing; Wolfe Co. is an ideal, a lifestyle, and an homage to Canada.

In a world where almost everything is fabricated for convenience and efficiency, Wolfe Co. stands up against the status-quo.  We are not made in China; we are made in Canada.  We do not have an overseas help center; your e-mails and phone calls to Wolfe Co. will be answered by the very people whose blood, sweat, and tears went into the making of this business.  We do not mass produce; we rely heavily on small family businesses across Canada who are invested in the idea of a truly Canadian brand.  We do not sell for a profit; we sell Wolfe Co. to spread an idea and to spread the love for our country.  

Whether you are Canadian or not, it’s the notion of authenticity, adventure, and freedom that we urge you to join.  It’s a way of living that’s not unique to Canada alone, but a way of living that the ruggedness of Canada inherently promotes.  It’s that get-up-and-go mentality, the free spiritedness of taking life’s potential into your own hands.  

Look up at the stars tonight and let yourself be overwhelmed by the vastness of the universe.  You are a small cog within an enormous system, but like all systems, every piece plays a crucial role.  Wolfe Co. encourages you to realize this part you play in the world, socially, economically, physically, and emotionally.

Wolfe Co. is invested in your future, the future of this country, and the future of this world. Join the movement.  #LeadThePack