Our tagline, Northern Strong, has become a frontrunning icon of the Wolfe Co. brand especially with Canada’s 150th anniversary having just past. It symbolizes not only a love for Canada but a collective identity under which all Canadians can unite. But there is so much more to our Northern Strong collection than simply the promotion of Canadian spirit.
Along with owning a nifty piece of Wolfe Co, every Northern Strong wearer is helping make our own community a better place. Be it a hoodie, a t-shirt, or a zip-up sweater, 10% of all Northern Strong branded items is donated to the Oakville and Milton Humane Society.
Located in Oakville, Ontario, the OMHS is an anti-euthanasia facility that rescues and re-homes all sorts of animals from golden retrievers to geckos. They receive no government funding and rely heavily on volunteers and other benefactors to keep the organization running.
As a brand that believes generosity is strongly engrained in the Canadian ethos, it is with great pleasure that we can use fashion as a vehicle for good in the community.
Thank you for joining the Pack and supporting the Northern Strong campaign. Make sure to share with us online by using the hashtags #WolfeCo and #NorthernStrong.
To learn more about the Oakville & Milton Humane Society, click here.
To shop the Northern Strong collection, click here.