The Weekly Journal | Style

By Yenia Hernandez Fonseca - April 19, 2022

SEEING IS BELIEVING

 GREEN IS THE COLOUR OF 2022

Estimated reading time: 10 minutes

Protection. Safety. Comfort. These are just some words that come to mind when we think of the colour green. After three years (and counting) of uncertainty, chaos, ups, and downs, it’s no wonder why green was chosen as the colour for 2022 by six major paint brands. 

Late last year, companies like Benjamin Moore, Sherwin-Williams, Behr, and Valspar announced their selections for Colour of the Year for 2022. Different shades of pale green, from sage to pistachio, made the cut. Never before did so many companies give a single colour equal recognition, but the strong connection that green has with the general public confirms why this happened. 

The power that colour has over the human brain stems in its ability to convey information, spark interest, and impact our behavior. Psychologists consider colour to be one of the most powerful subconscious motivators, which explains the important role colour plays in marketing and product design. 

Although Pantone may believe otherwise, we think everyone is ready for new beginnings, and green represents exactly that for this year – renewal, comfort and serenity. 

We’ve combed the internet to bring you ideas on how you can incorporate the colour of 2022 into your everyday life. 

Fashion

Fashion’s premise is being ahead of time so undoubtedly fashion types were already on the green bandwagon before 2022. The coveted “Bottega Veneta green” took the industry by storm. 

While the house’s former creative director, Daniel Lee, had introduced green in his previous collections, it was on the Spring 2021 runway where BV Green took force. Models walked across a green room, wearing green dresses and green leather shoes. Also present were green suits and green handbags. 

The vibrant green that characterized Lee’s Bottega Veneta grabbed everyone’s attention. BV Green captured the zeitgeist of the moment, boosting the brand's popularity to unprecedented levels and cementing this shade to iconic status, similar to Louboutin red and Hermès orange. 

BV Green and other bold green hues have been bubbling up in the collective fashion consciousness for quite some time now. Mint, emerald, lime and neon green were major trending hues at Copenhagen Fashion Week earlier this year. From bright and bratty, to gentle and natural, different shades of greens have surfaced in both streetwear and loungewear in recent years, which is forecasted to continue throughout 2022. 

Green is a familiar colour; the colour of a well-kept lawn, of trees and plants. Green is universally associated with growth and rebirth. Inject green into your look if you want to feel more relaxed and calm. Got a work interview soon? Consider wearing green; it will inspire reliability and a calming nature. 

Home and Interior

It’s common for colours to hit the fashion industry first and reach the home market later. Just like dopamine dressing – the idea of dressing with the intention of boosting your mood – introducing colours in your home can hold a symbolic value in your daily life. 

Green is universally well-received by most people as it evokes feelings of safety and comfort, which explains its wide popularity. Particularly over the past few years, nature has been a refuge for many. Since we are used to seeing shades of green outside their doors, we’re more inclined to bring them inside. A green wall can be as uplifting as a towering banana leaf plant in your living room. 

Particularly more versatile than other colours, greens work with a variety of design styles. Green is now considered a neutral, especially in pale shades, which makes it the perfect antidote against basic colours like white, beige, or gray. 

Green evokes grounded and soothing feelings so adding this colour in places like a living room or the kitchen where many people usually gather together is highly suggested. Deep greens are elegant and mystical. A sophisticated emerald backdrop in the office-slash-workspace in your home will capture the desire for escape and imagination.

Adding a subtle, kiwi-like hue in your spring linen collection is the safest way to try out different colours from the classic ones you may already have at home. If you’re planning at-home, intimate dinners and porch-side social gatherings, we suggest trying out green tableware. The light reflecting through green glassware looks absolutely spectacular!

https://www.pinterest.ca/pin/188025353181597870/
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