Our commitment to Canada.


The idea began in 2016 out of a personal struggle to find clothing made in Canada. We wanted to meet and talk with Canadians about the importance of Canadian production; so we purchased a 1997 Airstream and retrofitted the interior of the RV to be our mobile storefront; the vehicle which would allow two 20-year-olds to tour the country, spreading the importance of domestic manufacturing, one t-shirt at a time. Crazy right?

Three years into our journey; we managed 50+ events, connected with thousands of customers, and changed a few flat tires along the way. In 2020, COVID-19 put an unexpected halt on our Airstream journey. During that time, we put roots down in beautiful Muskoka, Ontario; parking the Airstream at our brand new Ontario warehouse and distribution centre.  Shortly after, we opened our first (stationary) Canadian storefront (2021); transforming former Toronto Dominion Bank into an extraordinary, one of a kind 3,000 square-foot retail space. Wolfe Co. has since grown its line of Canadian-made clothing and home goods; with customers in every province and territory of Canada; as well several countries abroad. 

See inside our Canadian Flagship Store


Many major labels are outsourced these days to poorly-regulated factories in countries with minimal working standards. By supporting local talent, we become economically and environmentally conscious producers and consumers.

We are not made overseas; we are made in Canada. We do not mass produce; we rely heavily on small family businesses across Canada who are invested in the idea of a truly community-driven brand. We do not have an overseas help center; your e-mails and phone calls to Wolfe Co. will be answered by the very people whose blood, sweat, and tears went into the making of this business.  We urge you to make an impact the next time you choose to purchase. Every sale makes a statement in support of these undeniably talented crafts-men and -women.


Should you have any questions, please do not hesitate to chat with us using our LiveChat 7 days a week, 9AM-9PM or email us at hello@wolfecoapparel.com and we will get back to you as quickly as possible.

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